| Nokia recently
launched the new N-Gage QD, a mobile game
deck with wireless and online gaming technology. In
order to get closer to their audience, Nokia sent out
N-Gage vans with vibrant graphics to special events,
such as the Electronic Arts Games.
With graphics by Designtroupe, the vans feature profile
cut phones contrasted by the black background. Graphics
were printed onto vehicle conformable self-adhesive vinyl.
Vinyl lettering was also fixed to the roof of the car
to attract attention from buildings above. The vehicle
interior had graphic applications too, which could be
seen when promotional items were distributed.
By utilising a mobile platform and employing graphics
that appeal to the market’s senses, Nokia made
a truly unique impression. |
