| There were
two key requirements. One was to produce a print on
a soft, partially transparent material. Secondly, the
prints needed to be finished to allow for easy installation
by Sussan’s visual merchandising team.
“We wanted a quality product that
was value for money because our campaigns are changed
frequently,” explained Linda Davidson, Production
Manager and Graphic Designer at Sussan.
The solution to Sussan’s printing requirement
was Dye Sublimation - a process that enables soft
materials, such as Voile, to be printed digitally with
vibrant and sharp results. This process also makes small runs affordable. Velcro
was used as a quick and effective way to fit the voile material to the frames.
|
