NRMA Business Insurance were a major sponsor at this year’s Sydney Morning Herald Small Business Show. They wanted to use the opportunity to appeal to small business owners and let them know that NRMA are not ‘too big’ to help.

NRMA’s exhibition stand was developed to provide portability and flexibility

Versatility was the vital requirement for the new stand, both structurally and creatively. It needed to be suitable not only for the 6m x 6m floor space for this show but also for smaller shows in the future. With this in mind, the configuration and design were developed using our Portable Architecture that provided maximum portability and flexibility.

Creatively, NRMA Insurance wanted the stand to feature both Business Insurance and Business Motoring elements that could be used separately or together, depending on the environment. Emotive graphics were developed by Red Square Design to create a comfortable and approachable mood on the stand.

Emotive graphics were used to connect with new and existing customers

For more information about NRMA Business Insurance, its products and services, go to www.nrma.com.au/business

To find out more about this project or Portable Architecture, contact Christel Jorgensen on 0411 073 449
christel.jorgensen@flash.com.au

           
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