Versatility was the vital
requirement for the new stand, both structurally and
creatively. It needed to be suitable not only for the
6m x 6m floor space for this show but also for smaller
shows in the future. With this in mind, the configuration
and design were developed using our Portable Architecture
that provided maximum portability and flexibility.
Creatively,
NRMA Insurance wanted the stand to feature both Business
Insurance and Business Motoring elements
that could be used separately or together, depending
on the environment. Emotive graphics were developed
by Red Square Design to create a comfortable and approachable
mood on the stand.
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