If there is one thing that binds us all, it’s a sale. Whether it’s fashion or hi-fi equipment, everyone’s eyes light up when the S-A-L-E sign goes up. While for customers it’s something to look forward to, it can be a very involving process for retailers who often have to source new display items or systems for each promotion.

The approach

Women’s fashion retailer JOi recently undertook a re-branding process that involved a re-design of everything from stationary, bags and labels to point-of-sale systems. As part of this process JOi developed the novel concept of printing retractable blinds with the word SALE on them, to be unveiled when required. The blind concept was developed to be a permanent feature that could be applicable to each individual store without costly adjustments.

The outcome

Material was provided by Shaw Australia to print on using the Vutek 5300. After testing its suitability prints were produced, then sent to Jaffa Productions in Adelaide for the finishing of the blinds.

JOi's Visual Communications Co-ordinator, Yvette Gleim was delighted with the final product.

“ We are absolutely happy, they are just beautiful. Everyone who has seen the blinds comments on them, they are certainly eye-catching,” said Yvette.

For more information about this project or other unique retail merchandise possibilities, contact Jacqueline on 02 8594 3578 or email jacqueline.conway@flash.com.au

As high-end apartment living continues to be an attractive prospect for many people, Flash is helping several clients to add value to real estate display suites.

The approach

WDAC is a full service ad agency specialising in real estate, project marketing and point-of-sale media. Recently WDAC needed to turn a tired old shopfront into a high-end display suite for the Nido Apartments at Crows Nest. The display suite had to be temporary as the site was to be demolished, yet it was also required to look and feel permanent.

The outcome

The Nido apartments are targeting a high end, discernible market and it was important that the display suite reflected and complemented the high quality image of the apartments. Metallic Lambda prints provided the class that was required. The prints were face mounted to 6mm acrylic and provided a very polished finish. The mounting behind acrylic added more depth and texture and gave the suite a very stylish look and feel. Computer cut vinyl lettering was applied to the mirrors, which created interest for viewers when they were up close. Mirrors were also used between the photographic prints, expanding the perceived area of the display suite.

While WDAC and Flash were proud of the finished suite, it is the prospects that count. The finished display was a major success, attracting 80 interested parties in its opening weekend. You can check it out for yourself at 26 Clarke St, Crows Nest.

To find out more about this project or what Flash can do for display suites, call Kimbilee Jamieson on 02 8594 3555 or email kimbilee.jamieson@flash.com.au.To find out more about WDAC and their work, go to www.wdacreative.com.au

Rugby League “legend” Reg Reagan (alias Matthew Johns) made the front-page of The Daily Telegraph at his recent DVD launch held in Sydney’s Carlton United Brewery. Reagan was photographed sporting an eye-catching KB blazer, a throwback to the Rugby League yesteryear that John’s comedic alter ego hails from. The KB suit was made for CUB, designed by colourEverything, printed with the Vutek printer and tailored by Skin Deep.

For more information about colourEverything call Simon Aldous on 02 9516 2480, email info@coloureverything.com.au or visit the website: www.coloureverything.com.au. For more info on Polycotton or this project please contact Christel Jorgensen christel.jorgensen@flash.com.au or 02 8594 3521. For more information on Skin Deep contact Michael or Damien on 02 9264 1239.

For a limited time Flash is offering special discounts and vouchers on some of our best display products. Our crowd-pulling roll-up banners, portable displays and towers with shelves can provide an attractive and easy way to smarten up your retail space, foyer, trade show stands or backdrops.

For more information about the wide range of display products featured in the offer call Jenny on 02 8594 3576 or 1800 606 682 or email jenny.ward@flash.com.au

The Flash Retail Display Awards entries close on July 30. Retail Designers and Visual Merchandisers who have not yet submitted their best creative work should get cracking or they could miss out on $5000! Remember the work must be installed with Australian states and territories between 01/07/03 and 30/06/04.

For more information, submission requirements and application forms click here. Keep an eye on the Flash newsletter and website for future news about the lucky winner.

The must see show for everyone who is a mum, is married to a mum or has a mum is playing at Sydney Opera House from 13 July to 1 August. Pregnancy, nappies, temper tantrums and sleepless nights - it's all part of this hilarious, outrageous and sometimes heartbreaking show, that touches on the taboos and everyday dramas of motherhood. This is the one night no parent should miss.

Special offer for News Flash readers

Sydney Opera House is kindly offering Flash readers tickets for any Tuesday, Wednesday or Thursday performance for just $44.

To take advantage of this great offer, phone the Sydney Opera House Box Office on 02 9250 7777 and say, "I love my Mum" when you book. See www.sydneyoperahouse.com for performance times and more information.