Taking the best from the country that brought us ‘Hello Kitty’ and samurai, designers Fern Levack and Damion Fuller have perfected the art of streetwear.

Back from a recent world trip, winners of ‘Best Streetwear Designers’ at the Australian Fashion Awards 2004, ‘Kitten’ were ready to take the next step. Fern and Damion opened their first store in Sydney’s Paddington.

On the corner of Glenmore Road and Oxford Street the very gateway to glam-central - the store showcases the designer’s complete range. They’ve got their 70's biker denim with its beautiful hand finishing worn by Kirsten Dunst and their cult bikinis worn by Clare Danes.

But to give their store the same look of love they give their clothes, books and CDs, the pair got creative. As original artworks feature on their clothes, the same impulses can be seen scanned and printed on Vutek Self Adhesive Vinyl. Damion’s drawings now cover two whole walls of their store, across the built in shelving and air-conditioning units. We can only presume that he was suppressed as a kid for drawing on the walls at home!

Fern and Damion are big into books and music. They’ve designed a custom wall carrying CDs and novels that they believe every Kitten customer should experience.

Although Hollywood actresses are now wearing their clothes, Fuller and Levack are keen to keep the range close to the Australian shores that initially inspired it.

"Our designs draw very strongly on the Australian beach culture and our active lifestyle, because the rest of the world has always looked to us for that," said Fern when she was interviewed by the Sunday Telegraph last year.

Contacts
Kitten - To check out this original store design and get kitten’d up, visit 4 Glenmore Rd Paddington, or call 02 9357 6480.

Flash Photobition – For more information this project, call Rachelle Lawler on 02 8594 3522 or email rachelle.lawler@flash.com.au