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You won’t want
to throw your gherkin at the wall in this family restaurant. The
new look and feel of this cultural icon has had more than a makeover – it’s
gone for radical surgery. Looking like its taking a leaf from cool
communal restaurant dining such as Wagamamas, the new look McDonald's
is designed to impress a fickle, funky crowd with an appetite.
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Modern
and heritage features elegantly combined
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Not only has McDonald's gone
groovy, they’re
also moving away from the “one look wherever you go” mentality,
responding to the latest trends to keep the retail environment
connected to the location.
Tom Williams JuicyDesign,
the brains behind the beauty, said that the new Maccas is “about contemporising
the look of McDonald’s outlets. It’s not about one
look, but developing a style for each site that reflects the individual
environment and location.”
The move away from the trademark yellow and red brand
is unprecedented, and the impact is immediate, as
was found during what should have
been a quick visit by this intrepid reporter. Checking up on the
McDonald's in the Strand and on George Street, Sydney, the new
design by Juicy made us feel warm, welcome and loved. High ceilings,
spacious luxury, loads of natural light and neutral colours perfectly
complemented our chicken McNuggets™.
“Our desire is to design restaurant spaces
that reflect their surroundings and the people that use them, creating
contemporary dining spaces,” said Tom Williams.
We agreed as we lounged back
on the upholstered banquette seating with our chocolate thickshakes,
and admired the
original features that had been exposed, repaired and repainted,
including the 6-metre diameter dome above our heads. It’s
now an antidote to city pressure, and we felt in no rush to finish
and get out of there. The retro feel custom wallpaper and white
leather seating would certainly not be amiss in any self-respecting
inner city bistro.
Tummies filled we checked out the white pendant light
fittings by Euro Luce which we're sure we’d seen in Milan, gracing
the walls of the “I Saloni” furniture fair, and the
white stone tables. We’d be sure to get back here when we
next craved a dose of French fries.
But don’t just take our word for it. See
for yourself at 375-377 George St, Sydney.
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| Custom Wallpaper
and upholstered banquette seating create a comfortable, contemporary
environment |
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For more info about McDonald’s or any other
products, contact JuicyDesign director, Tom Williams on 0416 152
192, 02 9550 3558 or visit our website on www.juicydesign.com.au
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