| Located
in the old Banc Restaurant site in Martin Place, Sydney,
this stylish store and café environment offers
a haven for city office workers, city dwellers, visitors
and tourists.
In the lead up to the store’s opening
Lindt wanted to conceal the work being conducted inside,
yet at the same time grab the attention of passers-by.
To achieve these goals the team at Foote Cone & Belding
developed the concept of enormous images of empty chocolate
trays, placed within the windows of the prominent Martin
Place building. As the weeks went by, huge chocolates
gradually filled the empty trays, creating curiosity
and interest for the high turnover of footpath traffic
that flowed by the building each day.
The choice of graphic application was
also valuable because it allowed the heritage listed
space to remain intact without
damage.
If you are nearby, be sure to drop into
the Lindt Concept Store at Martin Place to experience
(and taste) the delights for yourself.
|
