Retail theatre at its best - David Jones Flower Show

The theme for the 2007 David Jones Flower Show was inspired by the illustrations in "Animalia", the children's book by Graeme Base.

Each page of "Animalia" featured a different letter of the alphabet and showed animals and objects beginning with that letter. 

So did the 17 windows at the David Jones Sydney store, mimicking the depth of the original illustrations, building layered environments beautifully painted with lights.

This was retail theatre at its best! The backdrops were printed on Ecotex^® and the front layers were self adhesive vinyl profile cut to shapes that have to be seen to be believed (Check out the reeds).

Designed by Window Specialist - Alisha Wilson

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Contact information

Flash Photobition, Sydney:
Geoffrey Dignam
Tel 02 8594 3530
Mobile 0407 126 726
Email