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In an endeavour to increase the retail presence of their automatic espresso machines and new coffee blend, Jura had a multifaceted brief.
To win over the large retailers Jura knew that using minimum floor space was strong criteria. Being free standing and having shelves and storage was an additional bonus.
For Jura, they needed merchandising units that would act well as a 'silent salesman' and work well with live demonstrations. The units needed to be eye catching and unique in the retail environment. |
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versatile design for Jura
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We developed customised TufflineTV™ units to make them load bearing. We added shelving to display the sleek espresso machines and storage to hold the custom made coffee and other accessories.
Included in each TufflineTV™ unit is a 17 inch monitor and MPEG player that plays a presentation when the demonstrator is not around.
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| Combined with the counter top units and great eye catching design the package is certainly attention grabbing. With the demonstrator, the smell of freshly brewed coffee gathers a crowd.
The people at Jura are so serious about their coffee, they have taken the product one step further. They've developed, blended and roasted a coffee that exactly suits the espresso machines so you'll always get that perfect cup every time.
Read more about TufflineTV™ |
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Flash
Photobition, Sydney: Andrew Massie, ph: 02 8594 3555,
email: Andrew Massie
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A World First from the World No.1 in Espresso Technology
Jura has recently developed Jura Espresso Coffee, which has been specifically designed to get the utmost flavour, crema & aroma, from all automatic espresso machines.
Win a tin of Jura Espresso for Your Home or Office
To celebrate the release of Jura Espresso, Jura would like to give 10 lucky people the chance to WIN a tin of the NEW Jura Espresso, simply by visiting the Australian Jura website and answering the following question correctly:
Which famous tennis player has just become an ambassador for Jura internationally?
Jura Website Address: www.globalcoffee.jura.com
Email your answers to: Mary Brunton |
