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Simulating
Environments
Sydney
based boutique design company, Box Communications are the
creators of a stunning new marketing suite for the Pavilion
Land’s Arena development. The new apartment complex is
to be situated in Rockdale, Sydney. The largely, graphic-based
marketing suite utilises a wide range of Flash Photobition
materials that simulate the atmosphere and environment of
the new development.
At
the main entrance, branding is made clear by a bold Arena
logo printed on self-adhesive Vutek vinyl. When the visitor
enters the suite, they are immediately aware of the development’s
title and distinctive style. Brand recognition is increasingly
important in areas such as St George, where apartment development
is booming.
Mounted
onto the two side walls are rendered 3D images of the development,
which have been printed by our photographic quality Durst
Lambda printer. The 3D images look crisp and clear, reflective
of the development’s overall style.
Feelings
of tranquillity and freshness are suggested by images of trees
printed on translucent PhotoMesh™ drapes. These run along
the main passage of the suite, surrounding the visitor as
walking into the centre of the room.
Also
made from PhotoMesh™ is an 11.2 m one-way vision room
divider, draped in front of the administration area of the
suite. The administration area is hidden, however staff are
still able to see who is walking through the door.
The
suite looks sleek, professional and most importantly, it’s
functional.
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3D
Graphics - High resolution technology now available
The technology for high resolution, high impact 3D graphics
has finally arrived! By using new Lenticular Lens technology,
we are now able to combine the vibrant colour and crispness
you would expect from Flash Photobition with an amazing third
dimension that leaps right out at you.
We‘re
expecting this new product to be popular with those that are
finding their industry congested with visually based marketing.
3D images are the eye grabbing edge many advertisers, shop
fitters and interior designers are seeking.
Also
available are Lenticular Flip Lenses that flip between two
images as the viewing angle is changed. Flip Lenses can be
used for large scale billboards, indoor signs or small cards.
3D graphics
and Flip graphics are now on display in our Sydney showroom.
However, if you’re unable to visit, get in touch and
we’ll have a consultant come to you.
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At
the Retail Business Technology Exhibition 2002
For many years now, Flash Photobition has been providing graphics
to retailers. In response to our growth in this sector, we
have decided to consolidate our retail specific services into
a new division of our business, Flash Retail.
Flash
Retail offers innovative and effective graphics-based retail
solutions, some of which include Digital Wallpaper, Day &
Night Imaging, Custom-Cut Display Stands, Graphical Furniture
and Texture Treatments. Some of these solutions are existing
offerings of Flash Photobition, others are brand new concepts
that have been developed specifically for retailers.
The launch
of Flash Retail will take place at the Retail Business and
Technology Exhibition 2002. We recommend this special event
to anyone involved in retail, as it offers an easy update
on the latest in retail technology, services and shop fittings.
Free passes to the expo are available to our readers, so send
an email jillian.nalty@flash.com.au if you’d like to
attend.
When:
28th – 30th August 2002
Where:
Retail Business Technology Exhibition 2002 Melbourne
Exhibition Centre
Stand:
Flash Retail G12
Further
information on the Exhibition is available at the Australian
Exhibitions & Conferences Pty Ltd website:
www.aec.net.au
Hope
to see you there!
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Art,
Furniture and Digital Technology
The Colosseatum, by artist and furniture maker William McMahon,
is a synthesis of emerging digital imaging technology, and
new techniques, materials and forms in furniture modelling.
Based on architecture built for entertainment and leisure
two millennia ago, the Colosseatum is a fascinating echo of
the ancient function of the Colosseum in a modern piece of
furniture.
Digital
imaging technology is opening up whole new vistas for expressing
the world through a wide range of mediums, one of which is
printing on soft fabrics. McMahon scanned and manipulated
sixteen holiday snaps of the Colosseum to create a single
scaled picture. The image was digitally printed on 3 metre
wide poly-cotton by Flash Photobition’s Vutek printer.
Vutek digital printing is emerging as a leading technique
for customised furniture upholstery printing. The poly-cotton
fabric is a great material to work with and the durable inks
generate the long-lived colour crispness required. Unlike
traditional methods of fabric printing, such as screen-printing
or tumble-printing, the digital Vutek printer is ready for
output straight from a digital file.
McMahon
says, “It’s extremely satisfying to be able to complete
such a whimsical project to such a high standard of finish.
With a number of similar projects in mind I think, for me
at least, the future of furniture is in ruins.”
The Colosseatum
was produced for Brisbane City Gallery’s 21st Century
Chair Exhibition to be held from the 15th August to the 13th
October 2002. The opening of the exhibition will take place
at 6 pm on Thursday 15th August, at Brisbane City Gallery,
situated in Brisbane City Town Hall (off King George Square).
The evening will be kicked off with jazz
and Champaign in the foyer, music will be provided by Tyrone
Noonan from George. From 7 pm music featuring Ambient Electronica
by Andrew Stockwell will be playing.
If
you’d like to come along RSVP the Brisbane City Council
one week prior to the event on bcgca3@brisbane.qld.gov.au
or phone:
(07) 3403 8888.
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A
very special congratulations to Sara Allmark of PDC Creative,
winner of our L&P Digital Photographic Camera Competition.
This prize has come just in time for Sara’s Honeymoon.
Congratulations Sara, on both accounts!
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Sara Allmark of PDC Creative
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Congratulations
also, to the winners of our We Were Soldiers competition.
We’re giving away prizes all the time, so if you missed
out on this round, there are plenty more prizes on their way.
Thank you very much to Icon Film Distribution for their support
with the competition.
July
has been a busy month preparing for the Flash Retail launch
and the Digital Technology Workshop taking place next month.
We look forward to these special events and enjoy meeting
our readers when they become involved.
Have
a great month!
Jillian
Nalty
Flash Photobition
T: 02 8594 3555
M: 0411 073 453
E:
jillian.nalty@flash.com.au
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Feel
free to forward this newsletter to your colleagues. If you are
not already registered and would like to receive your own copy,
send an email with your details to bulletin@flash.com.au
No, we do not pass your information on, it is strictly confidential.
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