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client HUGO BOSS project MOVE for Aids location Sydney display consultant Anne Kirby products Lambda Floor Graphics, Self Adhesive Vinyl, Vinyl lettering, PhotoGlass®
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HUGO BOSS Moves for AIDS The MOVE FOR AIDS project was set up as a way of raising money and awareness for AIDS charities around the world. It brings together over fifty leading dancers in a dynamic photographic essay created and captured by acclaimed photographer James Houston.
HUGO BOSS launched the project and book in Australia in their flagship Sydney store. The store window design reflected the books cover and the effect was created with translucent layers and vinyl lettering on the glass.
James Houston's emotive photography was portrayed in the large format window graphic that doubled as a light box at night.
All proceeds from the MOVE for AIDS book and events will go to AIDS charities around Australia.
Contact information Flash Photobition, Sydney: 
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